Hotel Retreat, Day 5
On Wednesday I'm teaching a two hour seminar on brand names in contemporary writing. The research has been entertaining. I've found out wondrous things, such as: In 1955, when Ford Motor Company was developing the a new car, David Wallace, manager of marketing research, asked poet Marianne Moore for suggestions on what to name it. Car names Marianne Moore came up with included "Resilient Bullet", "Ford Silver Sword", "Mongoose Civique", "Varsity Stroke", "Pastelogram", "Turcotinga", "Andante con Moto," and "Utopian Turtletop." Edsel, which they chose, wasn't on her list.
I think I'll name by diorama "NyQuil Towers."